One of the questions I’m asked most often is “how do I grow a big list without paid marketing?”

I think this is a great question as there’s lots of ways to grow your list for free. I didn’t start using paid advertising until I’d been in business for over a year and had already earned over $100,000.

However, I think there’s a bigger question that’s being missed here.

What if the big engaged list isn’t the answer?

Do you need to have (and grow) an email list? Absolutely. We don’t have control over social media and you never know when your favorite platform (Facebook, Instagram, etc.) may totally change up how they work.

For instance, it wasn’t very long ago that online marketers were recommending you build up your FB page and use that as the main way to connect with your audience and sell your programs.

But, as FB algorithms changed it became harder (and more expensive) to reach the people on your FB page that you use to be able to easily get content and offers in front of.

This isn’t a problem if you were building your list along the way because you’d still have access to your community. But, if you weren’t building your list you’d suddenly have a much harder time reaching your people than you would have in the past.

Having said that, I strongly believe…

A list alone is not enough to grow a truly profitable online business.

The online world is growing every day, meaning we’re all receiving more and more emails and also ignoring more of them.

This is why it’s soo important to have a second touch point with your people, another way to build the know, like and trust factor with your audience.

I’m personally a BIG fan of creating an engaged FB group and using this along side my list to build strong relationships, get to know my people (and what they want), be of greatest service and create consistent clients and cash flow.

So, in summary…

1. Yes, you do need a list to create a profitable online business that earns for years to come and gives you more control in growing and managing your own community of prospective clients.
   
2. However, an email list alone is not enough and it’s important to create a second touch point (either a FB group, Instagram account, YouTube profile, etc.) to interact and build strong relationships with your ideal clients, making consistent income not just possible, but guaranteed.

Now, I’d love to hear from you! Was this newsletter helpful? Do you have questions about building your own engaged audience online?

Let me know! I’m committed to creating valuable content and resources that serve you most.