One of the biggest things I’d say 90% of entrepreneurs forget is that…

People buy your energy, not your offer.

You could create the most comprehensive offer or program you know your people need.

You could develop the perfect launch strategy.

Your sales page could be OMG gorgeous.

And yet your results won’t come close to your expectations unless you’re embodying the energy that your people want more of.

What do I mean by this?

You’re not just selling someone a product or a thing. People make purchases for emotional reasons.

This is sooo important that it’s worth repeating…

>>> People make purchases for emotional reasons.

We buy the red sports car because it makes us feel young and confident.

We buy the stilettos because they make us feel in charge.

We buy the coaching program because it makes us feel empowered.

No matter what you’re purchasing, it’s for an emotional reason. An energetic reason.

So, it’s your job to match the energy that your client desires to experience.

For instance, if my ideal client wants to feel free, confident, expansive, in flow, inspired and empowered…

Then it is my job to feel this way first.

Then, whatever I put out whether it’s a low priced info product or a high level 1:1 coaching program will resonate for them.

Energy is everything.

An amazing offer with the right energy and no sales page, can sell out fast.

And on the other side of the coin?

An amazing offer with terrible energy of desperation, need, fear, lack, any of the things that your people don’t want…won’t sell at all. Or at least not very well.

So your job?

Know what your ideal clients desire to feel and make sure YOU are feeling this before you put anything out.

Saturate your message, your free resources, your emails, and yes, your paid offerings with this energy.

And you will be blown away at how easy it becomes to make money in your business. That people are reaching out to YOU because they “love your energy” and have to work with you.

It happens to me all the time.

I get messages daily from people asking how they can work with me BECAUSE I embody the energy and emotion that they want to experience.

That’s the secret to flow…

The secret to ease…

The secret to being downright magnetic.

And what could be more fun than embodying all that positive energy for yourself anyway?? 😉

It’s one of the biggest win-win’s out there.

Follow the feel good.

Embody the energy and emotion your dream clients are craving.

And get ready for BIG results.